Our Story

“Own what you eat” is our faith and our ultimate goal.

Z-Rou provides you with innovative meat substitutes to enrich your culinary experience – both in your kitchen and at your favorite eateries. Our tasty, healthy, and sustainable meat alternatives provide clients with new cuisine solutions and concepts.

A happy stomach leads to a happy mind. A healthy lifestyle gives you more freedom to focus on developing a stronger spirit to think about our world in return.

We do our job so that you don’t need to sacrifice enjoyment to eat according to your values.

Our mission is to create a better future of food by showing how innovative plant-based super foods can be desirable and engaging.

Our vision is to become a global food brand from Shanghai that China can be proud of.
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Our Products

Z-Rou

Minced

Perfect for Fillings
While making fillings, meatballs, Lion’s Head (Shi Zi Tou) or patties, ingredients like starch, smashed potatoes and chickpea water work well as binding agents

Z-Rou

Ground

Perfect for Stir-frying
Pre-cook Z-Rou by stir-frying with medium heat, will help maintain the granular and chewy sensation

Our Ingredients

Protein

Soybean
• High quality protein
• Has all the amino acids essential to human body
• Helps to reduce heart-related diseases
• Lowers bad cholesterol

Texture

Konjac
• Rich in soluble dietary fiber
• Helps to slow down the absorption of cholesterol and sugar
• Improves digestion

Fat

Coconut Oil
• Improves heart health
• Good for skin and hair care
• Boosts immunity

Flavor

Shiitake Mushroom
• Prevents obesity
• Boosts immune system
• Boosts energy and brain function
• Helps to build muscle

Nutrition Info

Z-Rou

per 100g serving

Protein
10.1 g
Fiber
3.32 g
Energy
166 kcal
Fat
8.3 g
Cholesterol
0 mg
Trans fat
0 g
Iron
1.31 mg
Calcium
44.3 mg
Folic acid
40.6 μg

Our Services

1

Powerful Marketing Campaigns

We help restauranteurs create powerful marketing campaigns to drive traffic

Plan various themed activities based on market trends

Multi-channel exposure: WeChat / Weibo / Douyin / Red / Dianping

Coverage on different social roles ranging from KOLs to KOCs
2

Innovative Service

Provide training for chefs and staff on how to prepare and recommend plant-based meat, so they can create, serve, and promote dishes using the product

Tailor-made menus or dishes using the product for every restaurant, creating in-demand “Hero Dish” with matching marketing campaign
3

Product Upgrade

Collect product feedback from restaurants and customers proactively

Follow up on product improvement with R&D team
4

Cuisine Innovation & Design

Celebrity chefs available to provide guidance or advice on menu and dish creation

Creative ideas inspired by seasonal ingredients, trends, and sector crossover
CONTACT US
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